How does SEO work?
Basically, when someone does a search using terms related to your business, the search engine “bots” look for websites that match them. It then ranks its findings according to how relevant it perceives the sites to be based on the search terms the web user is looking for. Our job as an SEO specialist is to ensure that you get high rankings in Google using only ethical or “white-hat” techniques, including:
1. Keyword analysis
We will optimize your site with the keywords that are actually used by leads making searches in your market niche. For example, if you own a carpet cleaning business, we will include keywords such as “carpet cleaning Dubai” and “Dubai carpet cleaning services” so that your site will be indexed by Google when a user searches with these keywords.
2. Link building
Google also determines the relevancy of a site to a user’s search by looking at the number of links your site has to other sites. The more quality backlinks your site has, the more relevant it is seen as being to a user’s search, and the higher ratings it gets. Quality links are those that come from sites that are related to yours, either having the same theme or similar content.
3. Content Generation
While high rankings can ensure that you get more traffic to your site, good content that visitors actually find useful will get them to stay longer, which gives you more opportunities to convert them into paying customers.